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DISCOVER EMMA LEWISHAM SKINCARE

Now available at Smith & Caughey's

"Emma Lewisham", the eponymous label launched in 2019 by Emma Lewisham, is committed to creating positive change. The brand makes a conscious decision to only use 100% clean, natural and non-toxic ingredients in formulations – while still delivering truly visible results. Emma is determined that women shouldn’t have to compromise their health for beauty, so has set out to set this new standard in skincare – skincare as luxurious as anything in the world but 100% clean and safe for women’s health.

Now selling at Smith & Caughey's – here's the story behind our newest cult brand.

Emma Lewisham loves the sun. In her youth, she worshipped the harsh, New Zealand sun a little too much. By her late 20s all that time she'd spent without sunscreen in the harsh New Zealand sun had caught up with her. She started noticing signs of hyperpigmentation – brown spots, uneven skin that lacked lustre.   It wasn’t just Emma: 50% of New Zealand women share this skin concern. 

For Emma, the biggest effect was on her confidence. She became incredibly self-conscious and wore a lot of makeup to hide it. She became determined to find a solution through her skincare. 

Emma’s aha moment came when she was changing her lifestyle when pregnant. The product she had been using for hyperpigmentation, although effective, had questionable ingredients in it which had been linked to health effects and she was advised not to use it during her pregnancy. 

"My doctor told me that there was mounting evidence that the skincare products that we use are linked to health impacts. With 70% of what we put on our skin being absorbed into our bodies, we should reduce that toxic load through things we use every day”, says Emma. 

"I looked into the product I used for hyperpigmentation – I remember reading the box and trying to decipher what the ingredients were. I discovered one of them was a known carcinogen, banned in many countries, and one ingredient was used to clean sewage pipes – and I was putting this on my face."  – Emma Lewisham 

This made Emma question why anyone should be using it at all – pregnant or not. The product she had been using to deliver results, came at a compromise to her health.  Emma started looking for an all-natural, clean and non-toxic alternative that didn’t sacrifice performance.  And most importantly, her health. 

The only problem was… it didn’t exist.

Emma's personal quest led her to dig further into products and their ingredients. She found that many cosmetic products that claimed to be natural - and she assumed were 100% natural - were not always as they portrayed. The box would claim to contain no parabens, but they had simply been replaced with phenoxyethanol, a questionable synthetic preservative. 

Emma thought that this wasn’t right, that there must be a better way, that women deserved better transparency and products that were truly clean but still effective. 

Emma spent two years working alongside a team of green chemists and scientists. They meticulously researched and stringently tested the most potent and proven natural and organic ingredients across the world to perform as highly as anything on the market but without a drop of anything unclean.

“Clean” is the new standard of skincare.  And it’s this 100% clean quality that makes Emma Lewisham skincare a new standard in natural skincare. Clean beauty is defined by products that are truly 100% naturally derived, clean of any proven or suspected harmful/toxic ingredients, efficacious and ethically and sustainably made.
Products that are made with the health of our bodies and the environment in mind. 

Emma Lewisham’s definition of clean is aligned with that of the Environmental Working Group (EWG) and they eliminate 1400 suspicious and potentially harmful ingredients for human health. All of their ingredients have "low hazard" ratings on the EWG's Skin Deep Database, the leading authority on skincare. Look closely, and you'll see not many other brands can make this claim, proving they truly won’t compromise your health. 

Emma Lewisham is beauty without compromise.  The result of Emma’s tenacity are these 4 ground-breaking products below: 

The ultimate 'hero' skin treatment for an even, glowing complexion free of hyperpigmentation. Made from 24 of the world's most targeted active natural ingredients, it's clinically proven to be more effective than leading, high end products for brightening skin tone and repairing and preventing hyperpigmentation. 

100% natural & 100% effective – this wonder serum is proven to outperform cosmeceuticals and high-end synthetic brightening creams.  It works by shutting down hyperpigmentation in two different biological pathways.

Firstly, a patented organically grown beauty complex from 7 alpine plant extracts contain actives that interfere with an enzyme in your cells called tyrosinase.  When UV light from the sun comes into contact with the tyrosinase enzyme, it is usually activated to produce pigment (called melanin) which travels to the upper layer of the skin and you see as dark spots or hyperpigmentation.  Emma Lewisham’s plant actives inhibit tyrosinase, stopping the metabolic process that creates pigment – and therefore your dark spots.

Secondly, if any pigment still manages to form, Skin Reset has a complementary active (vitamin B3) that works further downstream to deter the pigment from transferring to your skin’s surface.  This is why Emma Lewisham’s formulation is different from standard brightening products on the market.

What makes Skin Shield unlike any other sunscreen, is it’s truly 100% natural and 100% clean. There’s not a single drop of anything synthetic, but it doesn’t compromise high performance or luxury, making it an innovation to behold.  It meets the highest of international testing standards and is a joy to wear – it’s unbelievably light and sheer on the skin with no heaviness or greasiness.  

Skin Shield is also a world first for the beauty industry, with its tube being made from 100% recycled plastic.

It provides broad spectrum defence against UVA and UVB rays and is loaded with 19 of the most nutrient rich organic botanicals. Skin Shield locks in moisture with 9 ingredients for intense hydration, 6 ingredients to fight pollution and free radical damage from the sun, and 7 sources of vitamins and minerals for a healthy protected complexion. Giving you more than ever from your sun protection.

Combines anti-aging defence with advanced mineral SPF 30 protection and engineered with 24 high performing natural ingredients, including multiple molecular sizes of Hyaluronic Acid (comes from biotechnology using the ferment of root vegetables) which deep dive into the skin and create a double plumping effect.  Skin Shield Daily Face reduces fine lines, stimulates collagen and elasticity, and delivers an even glowing complexion - for skin your future self will thank you for. 

80% of visible facial aging is from UV exposure. UV rays penetrate through clouds, rain and windows – so it’s not just sunny days you need to wear SPF protection. Wear Skin Shield Daily Face every day. Our world first, light, non-greasy mineral formulation makes it feel like you’re not even wearing sun protection


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