Introducing Wind Flowers

A fresh and floral feminine fragrance by the House of Creed

After five years in the making, Master Perfumer Olivier Creed unveils the Houses' latest creation. Inspired by dancers in motion, delicately rushing through the air, the aptly titled Wind Flowers fragrance seeks to capture the juxtaposition of both the strength and grace that a dancer exudes through movement.

"Wind Flowers is a universal scent inspired by the grace and strength of a dancer. It’s a seductive fragrance that all women can relate to. I spent five years in my laboratory working on this creation because I didn’t want to come up with something that already existed. I wanted to create an inspiring and empowering fragrance and that is exactly what Wind Flowers is to me." - Olivier Creed

Read on to discover more about this expertly crafted, opulent scent, sure to take centre stage in your fragrance wardrobe.

THE SCENT 

Described as a sparkling floral fragrance, Wind Flowers opens with sweet jasmine, wrapped around the zesty scent of Tunisian orange blossom and a fruity peach note. A flurry of warm sandalwood is twisted around the floral heart of a delicate jasmine flower, tuberose petals and sweet rose extract adds both depth and texture. A haze of iris and musk deepen the base, as a fragrant note of orange blossom and creamy praline offsets the dusky floral scent.

THE INGREDIENTS

The House of Creed are renowned for their quality ingredients sourced from across the globe and no exception is made for the Wind Flowers scent. Olivier Creed describes sourcing jasmine from India, known for the best jasmine in the world. He also spotlights praline, a new note for the House of Creed, that gives Wind Flowers its sugary base, creating a sense of femininity. The longevity of the fragrance was also heavily important to Olivier Creed.

THE BOTTLE

No detail has been overlooked in Olivier Creed's creation with the bottle itself also exploring the contrast between strength and grace. The elegant bottle represents a timeless precious object, Olivier Creed wanted it to feel smooth to the hand, like a pebble. The glass, like all Creed bottles, is a similar cut to crystal, a true object d’art in a brand new shape, not seen before in the Creed lineup.

The top of the bottle is reminiscent of a vintage bottle, before spray pumps were invented. It is designed "to be romantic like you are lifting a powder perfume bottle off your dressing table" says Creed.

The silver bow around the neck of the bottle is a nod to the House of Creed's couture heritage. "Long before focusing the house on fragrances, my ancestors were tailors to the most prestigious European courts. We also wanted to incorporate a fabric element to the bottle design to evoke the grace of a dancer’s flowing movements which is the main inspiration behind this scent" - Olivier Creed.

THE MUSE

To represent the beauty of this scent, The House of Creed is proud to introduce its muse, Lauren Cuthbertson, a principal dancer with the Royal Ballet in London. As much as her technical prowess and her musicality, Cuthbertson is renowned for her acting. When she steps on stage, from her expressive eyes to the tips of her pointe shoes, her entire essence becomes the character. Working with her own personal perfumer and others, she creates bespoke fragrances not just for particular roles but for individual scenes: "There’s a really big contrast in such a short space of time and you have to emote that very quickly to the audience. Scent puts me right in that time and place. It hits me harder than any costume or prop change can" says Cuthbertson. Many of us can relate to Cuthbertson's description of how scent impacts and enhances her art through it's incredible ability to evoke particular emotions and memories.

Wind Flowers begins the House of Creeds journey into adding more feminine fragrances to their offering, exploring new fragrance families.


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