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PURE FIJI

The remarkable story

We are proud to announce the launch of Pure Fiji Tropical Bath and Body care at Smith & Caughey's Queen Street and Online. Pure Fiji bring you the best of ancient natural pacific traditions combined with advanced skincare technology.

To celebrate the launch of this unique brand we delve into the story behind Pure Fiji and the benefits of some of the many ingredients used in their products.

THE HISTORY

For centuries, warm Pacific ocean currents have carried many nuts and flowering plants to eventually wash ashore on the white sandy beaches of the Pacific Island. Discovered long ago, generations of Pacific Islanders have used the power of these exotic nuts to cleanse, soften and protect their hair and skin giving them a reputation of beauty. 

Pure Fiji combines the best of these ancient traditions with advanced technology with the result being a complete line of natural beauty therapies containing hand-selected, high quality Fijian plant extracts. Sugar cane, pineapple, papaya, passionflower and green coconut are freshly harvested and processed to preserve their abundance of natural nutrients. 

PURE FIJI AND THE FIJIAN COMMUNITY

The team of people that support Pure Fiji's production process, and the communities that provide them with raw materials are a major part of the Pure Fiji operation. Pure Fiji involve as many communities as possible in the production of their items, and without this network of human interaction, they would be unable to survive and grow.

Pure Fiji endeavors to ensure their products will not only benefit their customers through exceptional performance and value, but will also positively impact the people and economies of the local communities from which the raw materials are sourced. They believe this is achievable through the utilisation of sustainable ingredients from renewable resources, and eco-friendly packaging.

SUSTAINABILITY
Pure Fiji are passionate about maintaining extensive measures to ensure that their products are ecologically friendly and support the environment that sustains their business. They make every effort to minimise their carbon footprint, and where appropriate, enhance Fiji's unique ecosystem. Botanical ingredients such as the blend of nut oils are wild-harvested, which means they select the nuts from trees that grow in their natural habitat. This reduces their requirement for energy dependent irrigation and fertilization methods thus limiting carbon impact. Bottles used in packaging are PET which are an environmentally responsible choice as they require 24% less energy to produce and generate 40% less solid waste than glass bottles. Gift packaging is made by hand using natural fibers such as handmade paper or delightful woven baskets.
THE INGREDIENTS

COLD-PRESSED ORGANIC DRIFT NUT OILS - Pure Fiji's secret is a balanced blend of exotic oils which include virgin coconut oil, dilo oil, sikeci oil and macadamia nut oil. This time honoured blend has been used for centuries in the Pacific as a therapeutic remedy and also as a daily ritual - moisturising, nourishing and protecting skin and hair. These oils are exceptionally high in medium chain fatty acids and a plant source of Omega 3 and Omega 6. This traditional blend also contains a bounty of anti-oxidants, vitamins A, C, B and E and other nutrients for healthy looking skin.

NGI GRASS - Ngi grass boosts hydration by increasing cellular water flow as well as moisture holding power for 24 hours. Skin appearance is strictly related to water retention. As time goes by, skin becomes thinner, the face starts to crease and look aged, because it retains less water and its collagen and elastin content decreases. With continuous water replenishment throughout the day, skin is smooth, healthy-looking, and "moisture-even".

GREEN PAPAYA - Papaya enzymes can promote skin metabolism, help dissolve the accumulation of sebum in the pores and aging skin, making skin appear brighter and refreshed. Green papaya also contains vital nutrients including potassium, magnesium and vitamins A, C, E and B. Papaya contains vitamin A which accelerates the formation of new cells, it protects the external layers of the skin, vitamin C is an antioxidant, and builds capillary strength, improving smoothness, softness, and resilience.

PINEAPPLE & PASSIONFLOWER - Pineapple enzymes gently exfoliate and brighten skin tone. Passionflower is part of PURE FIJI's botanical blend and used in almost all their products. Not only is it calming and soothing, but it is a natural sebum regulator.

LAVENDER & LEMONGRASS - The antiseptic and anti-inflammatory properties of lavender oil also aid in the healing of burns and scars. Not only does lemongrass smell fantastic, it is also known to be very high in anti-oxidants and naturally occurring anti-bacterials and anti-fungals, also an excellent natural source of B vitamins, which the body cannot manufacture for itself, but must obtain from outside source. In addition, this amazing herb is naturally rich in minerals like potassium, zinc, calcium, iron, manganese, copper, and magnesium. 

YOUR GIFT
Spend over $69 on Pure Fiji products and receive a Pure Fiji Coconut Milk Shower Gel values at $31. Offer available both in-store and online until 25 September, 2019. While stocks last.

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