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NEW BRAND: PATAGONIA

Photo credit: Hayden Richards

If you haven’t already met, we’d like to introduce you to Patagonia. New to our Men’s Department at Queen Street and online.

With a concise mission statement “Patagonia is in business to save our home planet,” this brand was founded in the ‘70s by a group of climbers and surfers. Given this heritage, Patagonia have a deep respect for nature, which has led them to source and use materials and processes that have less impact on the planet; organically grown cotton, hemp, traceable down, recycled polyester, and FairTrade™ sewn certifications make up just a few of their initiatives.

Patagonia originated as a small company that simply made tools, and then clothing for climbers. They still do, alongside gear for other ‘silent’ sports like surfing, fly fishing, mountain biking and trail running - all sports requiring no engine and providing an intimate connection with nature.

Photo credit: Ken Etzel

The collections are responsibly made and made to last. Creating garments that are ‘made to last’ relies on function, repairability and foremost durability, making goods that last for generations or alternatively, can be recycled so the material remains in use, directly limiting the ecological impact.

Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the natural environment. They've awarded over US$110 million in cash and in-kind donations to domestic and international grassroots environmental groups making a difference in their local communities. In 2002, founder of Patagonia, Yvon Chouinard, and Craig Mathews, owner of Blue Ribbon Flies, created the non-profit corporation, 1% for the Planet, to encourage other businesses to do the same.

In the ‘90s, Patagonia, after commissioning independent research on the environmental impact into fibres, decided to only use organic cotton because of its benefits on soil, air and water quality. To make the change from some Organic cotton pieces to all cotton pieces being made from organic material, they went direct to farmers, who had reverted to these growing methods, then onto the ginners, spinners and certifiers, ensuring all fibre could be traced back to the bale. By 1996 every Patagonia garment made of cotton was organic, and has been ever since.

Photo credit: Tim Davis

Patagonia continues to work on more environmentally friendly fabrics and toward recyclable garments, sharing their journey while committing time, energy and financially to groups working to combat environmental crises.


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