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The thought of pink eyeshadow often conjures up thoughts of toy makeup kits or swollen eyes. But with looks such as those seen at this years' Met Gala and on a variety of catwalks, we couldn't help but see pink shadow in a whole new light. Read on to discover how to take pink eyeshadow from juvenile to editorial with everything you need to know about this surprisingly flattering shade.


Like most makeup looks, the key to wearing the pink trend with confidence is to find the perfect pink hue for your skin tone. 

Light skin tones: Pastel pinks with an apricot undertone.

We love M·A·C's Satin Eye Shadow in the shade Sushi Flower. The formula can be used dry for a subtle look or wet for a densely pigmented wash of colour, the choice is yours. 

Medium and olive skin tones: Fuchsia and raspberry pinks.

The long wearing formula of Tom Ford's lustrous Shadow Extrême in shade TFX3 will effortlessly complement medium skin tones.

Deep skin tones: Berry and red-based pinks.

The Clarins 4-Colour Eyeshadow Palette in 07 Lovely Rose is a divine quartet of satin, matte and iridescent pinks. Wear each shade alone or mix and blend for your desired effect. 


• Keep the pink tones where you want them by creating a flawless base to neutralise any redness in the face.

• Always use an eyeshadow base that matches your skin tone - this conceals any pesky eyelid veins, stops creasing and allows the true shade of your shadow to shine through. 

• Apply a double coat of mascara to keep your lashes defined so they don't get lost in all that colour.


COLOUR BLOCK - The easiest way to wear the pink shadow trend is with a flawless base and wash of matte pink over the lid, we recommend Clarins Ombre Velvet Shadow in Pink Paradise. Pair this with loads of mascara, fluffy brows and a lip balm to let your pink shadow do all the talking. 

MONOCHROMATIC - Perfect two of the biggest makeup trends of 2019 at once by opting for a monochromic pink look. Blend a blush such as Galifornia or Hervana from Benefit heavily onto the lids then dab lightly into the cheeks. Apply a velvet-finish lipstick in a matching shade and finish the face with a liquid highlighter for a lit-from-within glow. 

ROSE GOLD - For an understated evening look densely pack a metallic pink shadow such as M·A·C's Glitz Please on to the lid. Use a bronzer in the crease and across the high points of the face to add warmth and dimension. Highlight the brow and cheek bones with a white gold highlighter and finish with a neutral lip. 

A NOD TO PINK - Hint to the pink trend in a more subtle way with a dot of hot pink on the inner corner of the lid. Alternatively add an iridescent pink glitter topper over your neutral smokey eye, M·A·C's Dazzleshadow in Love Yourself is our favourite. Or simply trace the lower lash line with Shiseido's Kajal Ink Artist in 02 Lilac Lotus for a subtle pop. 


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