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M·A·C x Parris Goebel

M·A·C Cosmetics New Zealand is delighted to announce Parris Goebel as the face of their latest campaign.  

A world-renowned choreographer and creative director, Parris embodies M·A·C’s brand DNA as the ultimate trend-setter; unapologetic for her individuality, creativity and empowered approach to makeup. 

I feel like with makeup, there are no rules” - Parris Goebel

Parris’ personal relationship with M·A·C spans a decade, having purchased her first Ruby Woo lipstick at the age of 15. The shade subsequently exploded in popularity following the release of Justin Bieber’s Purpose: The Movement music video for Sorry, which Parris choreographed, directed and performed in alongside her ReQuest dance crew. The dancers all wore the iconic red lip colour, showcasing the versatility of Ruby Woo across a range of skin tones. 

Since then Parris has been at the forefront of the dance industry, joining forces with the likes of Rihanna, Nicki Minaj and Ariana Grande - all of whom are past M·A·C collaborators - to choreograph world-class performances, while developing a global cult following of her own.

After working together across several projects, campaign creative director Kiekie Stanners chose to honour Parris’ love of a red lip, using Ruby Woo lipstick to create a classic matte look.

“When I found Ruby Woo, it was just like the perfect red” says Parris. “I always feel like in the evening, or if I just want to look super glam, I’ll do a simple winged eye liner but then make my lip pop with a red lipstick. Ruby Woo always makes me feel bold and sexy.”

Parris also wears a new Patent Paint Lip Lacquer formula in Polished Prize, a luxuriously creamy, vinyl effect gloss that provides instant moisturization and lasts all day.

The collaboration sees Parris select two collections - Cult-Classic Matte containing everything you need to create the perfect lip in her signature Ruby Woo shade and also the Turn Up The Gloss collection, an edit of Parris's favourite shades of the new Patent Paint Lip Lacquers.


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