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Little Black Primer

$55.00

Product code: EST-YTHK010000

Little Black Primer

6ml
6ML, $55.00
Usually ships in 1 to 3 business days

Available for Click & Collect

Think of it as the little black dress for lashes. Unlike traditional Lash Primers that are white, this Primer is tinted black, so you can use it on its own.

Three ways to wear it:
Tint: Colours and lifts bare lashes so they stay silky black throughout the day and even overnight.
Amplify: As a Primer, it’s the optimal Mascara base for volume, lift and length.
Set: Brush over Mascara for a long-wearing, water-resistant topcoat that helps reduce smudging and flaking.

No well-dressed lashes should be without it!

BENEFITS
OPHTHALMOLOGIST-TESTED
SUITABLE FOR CONTACT LENS WEARERS

APPLICATION
Apply it on bare lashes for a softer, more natural lash look. Brush on as a Lash Primer under Mascara. Wear as a top coat to set Mascara.

Patent-pending formula.
ESTÉE LAUDER founded this Company in 1946 armed with four products and an unshakeable belief: that every woman can be beautiful. Today, more than 60 years later, that simple notion has literally changed the face of the beauty business.



BEGINNINGS

Born Josephine Esther Mentzer, Estée Lauder was raised in Corona, Queens, by her Hungarian mother, Rose, and Czech father, Max. The name Estée was a variation on her family nickname, Esty. Always interested in beauty, she was mentored by her uncle, chemist John Schotz, and began her business by selling skin care products to beauty salons and hotels.



THE POWER OF TOUCH

Perhaps Mrs. Lauder's most important legacy was her belief that in order to make a sale, you must touch the customer. She spent a great deal of time advising customers and teaching Beauty Advisors. "I didn't get there by wishing for it or hoping for it, but by working for it," she often reminded her sales force.



A GREAT LEADER

Mrs. Lauder's leadership inspired thousands of people. She received scores of honours, including the United States' Presidential Medal of Freedom and France's Legion of Honour. However, Mrs. Lauder was happiest advising women during her in-store appearances. One of her favourite quotes was "Telephone, Telegraph, Tell-A-Woman," because she knew that once a woman tried an ESTÉE LAUDER product, she would love it and share it with her friends.



APPROACHABLE BEAUTY

When the company began to advertise, Mrs. Lauder insisted that its images portray beauty that was both inspirational and approachable. Over the years, supermodels Karen Graham, Willow Bay, Paulina Porizkova, Liya Kebede—and now Elizabeth Hurley, Carolyn Murphy, Hillary Rhoda and Gwyneth Paltrow—have represented ESTÉE LAUDER.



ELEGANT STYLE

Mrs. Lauder was also deeply involved with the package design of her products. Among her many contributions was the choice of ESTÉE LAUDER's signature blue, which she believed would coordinate with the décor of most bathrooms and bedrooms.
This item usually ships between 1 - 3 days. Unfortunately, this item is not available for International Shipping

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ESTÉE LAUDER / EST-YTHK010000

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