MIU MIU gained it's name from Miuccia Prada's family nickname and is now just as well known as it's "older sibling" Prada. MIU MIU began as a juxtaposition to Prada's minimalism, offering a more rebellious take on dressing.

First showing at Paris Fashion Week in 2006 MIU MIU cemented its name as a fashion label with a mix of masculine and feminine, historic and contemporary influences evident in the complex designs.

Occupying some of the world’s prime retail positions in cities including New York, London, Paris, Milan, Tokyo, Beijing and Hong Kong, MIU MIU’s global boutiques are the bricks and mortar embodiment of the experimental spirit of the brand. Conceived as continually evolving sets, the shops suggest a dramatic but playful attitude to shopping and dressing up which is now captured in the first ever fragrance by MIU MIU.

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