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Youth-Dew Roll-On Anti-Perspirant Deodorant

$50.00

Product code: EST-0985010000

Youth-Dew Roll-On Anti-Perspirant Deodorant

75ml
75ML, $50.00
Usually ships in 3 - 5 days

Available for Click & Collect

Youth-Dew is simply the sexiest fragrance ever.

Absolutely captivating, with opulent flowers, rich spices, precious woods. In 1953, ESTÉE LAUDER introduced Youth-Dew as a scented bath oil that doubled as a perfume and the world of fragrance was forever changed. Until then, women had relied on the men in their lives to give them perfume as a special gift. But Youth-Dew was created for women to buy for themselves - and they did.

Even today, its captivating, sexy spiciness ensures that this true classic remains a favourite. The Roll-On Anti-Perspirant Deodorant glides on smoothly and comfortably, without whitening. Provides effective yet gentle protection against wetness and odour.
ESTÉE LAUDER founded this Company in 1946 armed with four products and an unshakeable belief: that every woman can be beautiful. Today, more than 60 years later, that simple notion has literally changed the face of the beauty business.

BEGINNINGS
Born Josephine Esther Mentzer, Estée Lauder was raised in Corona, Queens, by her Hungarian mother, Rose, and Czech father, Max. The name Estée was a variation on her family nickname, Esty. Always interested in beauty, she was mentored by her uncle, chemist John Schotz, and began her business by selling skin care products to beauty salons and hotels.

THE POWER OF TOUCH
Perhaps Mrs. Lauder's most important legacy was her belief that in order to make a sale, you must touch the customer. She spent a great deal of time advising customers and teaching Beauty Advisors. "I didn't get there by wishing for it or hoping for it, but by working for it," she often reminded her sales force.

A GREAT LEADER
Mrs. Lauder's leadership inspired thousands of people. She received scores of honours, including the United States' Presidential Medal of Freedom and France's Legion of Honour. However, Mrs. Lauder was happiest advising women during her in-store appearances. One of her favourite quotes was "Telephone, Telegraph, Tell-A-Woman," because she knew that once a woman tried an ESTÉE LAUDER product, she would love it and share it with her friends.

APPROACHABLE BEAUTY
When the company began to advertise, Mrs. Lauder insisted that its images portray beauty that was both inspirational and approachable. Over the years, supermodels Karen Graham, Willow Bay, Paulina Porizkova, Liya Kebede—and now Elizabeth Hurley, Carolyn Murphy, Hillary Rhoda and Gwyneth Paltrow—have represented ESTÉE LAUDER.

ELEGANT STYLE
Mrs. Lauder was also deeply involved with the package design of her products. Among her many contributions was the choice of ESTÉE LAUDER's signature blue, which she believed would coordinate with the décor of most bathrooms and bedrooms.
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ESTÉE LAUDER / EST-0985010000

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