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They're Real! Lengthening Mascara


Product code: BEN-IB202

They're Real! Lengthening Mascara

BLACK, 8.5GM, $48.00
Usually ships in 1 to 3 business days

Available for Click & Collect

They're Real! Mascara lengthens, curls, volumizes, lifts and separates. BENEFIT'S long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!


Position wand horizontally and wiggle brush from side to side, base to tip, to achieve maximum volume, length and lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired.


*94% saw dramatic length and volume
*90% saw base-to-tip curl
*94% saw visible lift
*100% saw long-wearing results
Results observed in a consumer panel survey


Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
BENEFIT Cosmetics was founded in 1976 by twins Jean and Jane Ford. Initially founded as a beauty boutique - 'The Face Place', specializing in quick-fix products for beauty dilemmas in San Francisco’s Mission District. In 1989, after several innovations and retail successes, the original Face Place was renamed BENEFIT Cosmetics and thus a star was born!

In addition to their product expansion they have also opened up "brow bars" worldwide. Smith & Caughey's is fortunate enough to have the only Brow Bars in New Zealand and we welcome you to stop by and try this quick and hassle free service.
This item usually ships between 1 - 3 days. Unfortunately, this item is not available for International Shipping
Many items can be returned for a full refund if the item is unsatisfactory in any way. Click here for our full Returns Policy.


by Jess on Wed Dec 14, 2016
Would recommend - yes

(Unsure of actual purchase date) ABSOLUTELY LOVE THIS favourite mascara ever! Will definitely continue to buy once mine runs out! Not for everyone I must say - could be due to applications s lash shape though as I adore it but my sister on te other hand isn't a fan and it looks completely different on both of us however she needs a more volumizing mascara whereas I have quite a bit of volume already

Fantastic Product

by Katrina on Thu Mar 2, 2017
Would recommend - yes

First time user and loving it makes eyelash look amazing

Great Purchase

by Kate on Wed Dec 14, 2016
Would recommend - yes

This is a great product, everyone should have one.

Always Re-Purchasing!

by Nicole on Fri Dec 2, 2016
Would recommend - yes

Love this product, the only mascara I buy

Easy And Effective!

by Santa on Tue Nov 8, 2016
Would recommend - yes

A great mascara for every day, easy use!