FREE shipping for orders over $175*

'They're Real!' Push Up Gel Liner


or 4 interest-free payments of NZD $11.25 with Learn more

Product code: BEN-EM03

'They're Real!' Push Up Gel Liner

Usually ships in 1 - 3 days
It’s the first ever lash-hugging gel liner in a pen! This gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex™ applicator tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!


·91% said it was longwearing*
·81% said it was waterproof*
·88% said it hugged the lashline*
·84% said eyes looked visibly larger*


For first-time use, remove and discard tip protector. Activate 'They’re Real!' Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue. Twist base once to “push up” gel liner to tip. Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex™ tip works both ways.


Double the REAL! Wear 'They’re Real! Push-Up Liner and 'They’re Real! Mascara together for beyond longer lashes AND bigger-looking eyes.
BENEFIT Cosmetics was founded in 1976 by twins Jean and Jane Ford. Initially founded as a beauty boutique - 'The Face Place', specializing in quick-fix products for beauty dilemmas in San Francisco’s Mission District. In 1989, after several innovations and retail successes, the original Face Place was renamed BENEFIT Cosmetics and thus a star was born!

In addition to their product expansion they have also opened up "brow bars" worldwide. Smith & Caughey's is fortunate enough to have the only Brow Bars in New Zealand and we welcome you to stop by and try this quick and hassle free service.
This item usually ships between 1 - 3 days. Unfortunately, this item is not available for International Shipping
Many items can be returned for a full refund if the item is unsatisfactory in any way. Click here for our full Returns Policy.

Average Af

by Jess on Wed Dec 14, 2016
Would recommend - no

(Unsure of actual date) Honestly one of the hardest products to apply, might just be my one but it is so dry and crumbles on application IF you can even get it out of the tube - the twist barely works til after you've closed it then you usually open it and hae a huge amount built up that then gets wasted. Can't use over eyeshadow as the colour simply will not apply - goes very grey and barely goes on. Aside from this - super waterproof and super longwearing when you can get it to work in your favour and one of the only eyeliners I can wear as other cheaper and more liquid formulas irritate my eyes a lot

Stays Put Like No Other

by Sandra on Wed Aug 17, 2016
Would recommend - yes

As an winged liner addict I am constantly on a mission to find my holy grail liner and I think They're Real Push Up Gel Liner is the best yet! The packaging gives you the best of both worlds with the accuracy of a felt-tip applicator but the versatility of a gel liner. Unlike liquid liner the gel formula allows room for error with mistakes easily corrected. The sharp applicator tip makes winged liner a breeze and also hugs the lashes to avoid that dreaded gap between the lashes and eyeliner. I love the matte black finish and the best thing about this liner is that it stays on all day! You seriously don't need to touch it up at all!! The only reason I have given this liner four stars is because it can be a bit difficult to get the right amount of product out. You sometimes end up twisting the base too much and have to wipe off the excess product on a tissue which can feel like a waste. Despite this I still think this liner is a great buy, especially if you're new to winged eyeliner.