Born in the Bronx, New York and inspired by the fresh and unpretentious style of New York's urban youth, Klein set out to launch his own clothing company in 1968. In the early 1970s, he introduced his trademark jeans, which he elevated to designer status by cutting them tight and branding his name on the back pocket. A series of provocative advertisements that had 15-year-old Brooke Shields cooing the line, "Nothing comes between me and my Calvin's", created a designer jean frenzy.

In 1982, by adding style and his logo to boxers and briefs, Klein conquered the underwear market. He blurred the boundaries between the sexes, designing men's style underwear for women. In the late 1980s, Klein entered the fragrance market with the launch of 'Obsession' and 'Eternity'. Widely considered the most prominent American fashion designer of his time, CALVINKLEIN Inc. is one of the leading fashion, design and marketing studios in the world.

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