DIESEL is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, DIESEL has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market.

Despite its growth, DIESEL’s philosophy has remained the same as the day of its creation: Renzo Rosso had envisaged a brand that would stand for passion, individuality and self-expression. DIESEL thrives on change: it produces no less than 3,000 new products every season and each one derives from a process of enormous creative freedom, ensuring constant innovation.

DIESEL is not just apparel and denim: it’s a lifestyle, which has been interpreted through leading companies to develop watches and jewellery, eyewear, fragrances, helmets, headphones, bikes and a complete home furnishings collection.

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