Once upon a time, there was KitchenAid. Long ago Herbert Johnston stood and watched a baker mix bread dough with a heavy, iron spoon. The Ohio-based engineer was convinced there had to be an easier way and set his skills to work. By 1919 their classic Stand Mixer was born, setting the standard for reliability, flawless performance and timeless design.

With a collection of stunning new models and optional attachments launched throughout the thirties, it was on the eve of World War II that their K5A model was introduced. Staying true to the machine’s award-winning design, it was the development of the KitchenAid colour palette that put the world of white goods into a downward spin. By 1955 people had fallen in love with Sunny Yellow, Island Green, Satin Chrome and Petal Pink.

The nineties brought with them the introduction of the KitchenAid blender, among other portable appliances, in a range of bold, new colours – Empire Red, Hunting Green, Cobalt Blue and Majestic Yellow.

Today, the colourful KitchenAid range can be found in family homes across New Zealand and the world. Whether it’s KitchenAid's Food Processor, Pasta Roller or Classic Stand Mixer where the story first began - there’s a reason KitchenAid has been invited to join these families.

KitchenAid's passion is for cooking, for fine food and how it celebrates a connection with your loved ones and your long-standing traditions. They know that a familiar smell, or taste, can instantly take you back in time to special moments you lived long ago. Whether it’s Grandma’s age-old carbonara or Dad’s grilled lamb rissoles on a summer’s barbecue, KitchenAid helped bring the meal to the table.

Once upon a time, there was KitchenAid. And since that time, they’ve stayed true to their passion for crafting high quality products that ultimately help your family produce beautiful food. In many cultures food is an expression of love – and in the KitchenAid culture, that’s what they’re all about – cooking from the heart.

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