ONE TEASPOON creator, Jamie Blakey's mum taught her to sew when she was a kid and she instantly fell in love with the idea of making her own clothes. By the time she was 21 she’d worked a bunch of jobs in the fashion industry. Around the year 2000 she decided she wasn’t at all that inspired by what she was seeing on the racks so she got herself unemployed and got to work on designing her own collection. Jamie wanted it to be more a reflection of her own style and a departure from what was available at the time.

The name of this new label came during a morning coffee stop. Jamie was sitting in a little café getting a plan together for the launch. She was tipping a packet of sugar into my coffee and the side of the satchel read “ONE TEASPOON”. It was only a small idea that got her to that point in the first place so it seemed fitting. She was excited about the name straightaway and got ONE TEASPOON registered that day.

The fact she had no money didn’t stop her. She worked three jobs and scrounged together $3,000 to get that first collection designed, made, photographed and sold. The hard work paid off, 42 stores picked up the line.

Since then she has designed around 90 collections for ONE TEASPOON. It continues to be a lot of fun and she has learnt a lot about herself. Like, she's a tragic for denim shorts, and "I can’t resist a good top hat and I can never go past a good tuxedo shirt. Oh, and I can’t seem to resist ripping stuff up. I love evolving and doing things differently each season to see the unique results it brings".

ONE TEASPOON collections are damn big and diverse. Industry folk would call it "high-end street" or “contemporary” but ONE TEASPOON don’t like to pigeonhole what they do because they feel they offer something for everyone. The best description of the label ONE TEASPOON could provide actually came to Jamie in a letter from a fan of the brand that said ONE TEASPOON was “FANTASTICALLY REBELLIOUS, SEX-INFUSED OLD SCHOOL ROCK & ROLL GLAMOUR”.

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