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Controlledchaos Mascaraink


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Product code: SHI-14766

Controlledchaos Mascaraink

BLACK BOLT 1, $60.00
3 - 5 business days

Available for Click & Collect

Graphic volume & precision. 24-hour wear. 250% more volume.

Volumizing, high-impact mascara that offers perfect precision and control. This exclusive formula and innovative brush design volumizes, lifts and saturates lashes. Flake-proof, smudge-resistant, clump resistant. Available in four graphic shades.
SHISEIDO was born in Tokyo's Ginza district as Japan's first Western-style pharmacy in 1872, a time when herbal medicine was the norm. The company's founder, Arinobu Fukuhara, had been a chief pharmacist in a navy hospital. He founded SHISEIDO because he was displeased with the inferior medicine on the market, and aspired to establish a system of separating medical and dispensary practice in Japan. Arinobu was 23 years old at the time.

The origin of the name SHISEIDO comes from a classic Chinese text, the “Yi Jing” (“Book of Changes”), which reads, “Praise the virtues of the great Earth, which nurtures new life and brings forth new values.” The company name expresses an “Oriental style, Western learning” way of thinking which includes the determination to create a new culture, building up a new business based on Western medicine, and a name inspired by Eastern philosophy.

Gathering together high quality medicine with this entirely new way of running a pharmacy was difficult at first. However, the idea of high quality, advanced and authentic products came to be understood, and SHISEIDO's name became known among people and trusted as a pharmacy.
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