From the beginning
TED BAKER has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the
TED BAKER name has his personality woven into its very heart.
As you would expect from
TED BAKER, the approach to marketing the brand remains the same as it was from day one … primarily by word of mouth and out of the ordinary marketing. What other brand would give away 'Paxo' stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Roy of the Rovers style?
TED BAKER remains one of the only brands to be built into an international designer label without an advertising campaign.
As
TED BAKER chooses not to advertise, they must do everything they can to support the collections in a more consistent, different and fun manner!