Low Cut Sneaker

Since G-STAR RAW's creation in 1989, their philosophy has always been, ‘Just the Product.'

This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction. They have also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.

After more than twenty years of constant innovation, G-STAR RAW continues to push the boundaries, evolving their core DNA and challenging their designers to investigate new materials, styles and cuts - but always remaining focused on just the product.