True Rewards is ASB’s credit card loyalty programme. Once you sign up, you will receive a True Rewards card and will start earning True Rewards Dollars (TR$) for every purchase made using your enrolled ASB credit card.

Your True Rewards card holds your TR$, which you can redeem at a range of partner stores – including Smith & Caughey’s. You can buy anything in store, including sale items and if you don’t have quite enough TR$ to pay for the full amount, you can pay the difference using EFTPOS, cash or a credit card.

A TR$ has the same value as a New Zealand Dollar, so it’s easy to know how much you have to spend.

So, reward yourself with a little luxury at Smith & Caughey’s from the latest fashion, accessories, fragrances and cosmetics to home wares, fine foods and more by using your True Rewards card in store or online. Please note, online purchases with True Rewards dollars cannot be used in conjunction with any other payment method. Payment must be made with True Rewards dollars in full. True Rewards dollars can not be used to pay your Smith & Caughey's account. 

For more information on True Rewards visit or call 0800 878 373.